Growth Commerce – TYN Jeans

TYN Jeans is a denim fashion brand that wanted to turn its online store into a B2B-only channel, serving retailers and resellers through a more structured and efficient online operation. The goal of the project was to adapt the existing store to this business model, improve the shopping experience, and build tools to increase conversion and strengthen customer relationships.

The first step was to block purchases from end consumers (B2C), ensuring that only business customers could place orders. Alongside this, UX and UI improvements were made, refining navigation and the purchase flow to make the journey clearer, faster, and better suited to wholesale buyers.

On the operational side, the store was integrated with shipping methods, allowing shipping costs and delivery times to be calculated automatically. Email automations were also set up, including abandoned cart recovery, which re-engages customers who didn’t complete their purchase, and email marketing campaigns to keep the brand top of mind and drive new orders.

The result is an online store built for the B2B market, with a smoother shopping experience, integrated logistics, and automations that continuously work to recover sales and create new opportunities, driving TYN Jeans’s growth in the digital space.