UI/UX Design – Tajú

Taju is a women’s fashion brand from Vila Velha, Brazil, offering collections of dresses, sets, jumpsuits, and knitwear. The brand wanted to strengthen the way its products were presented and offer a more engaging shopping experience in its online store. The goal of the project was to refresh the store’s visual communication and improve navigation, highlighting the brand’s identity at every step of the journey.

The banners were designed to showcase new arrivals, collections, and promotions, with a visual language aligned with Taju’s style and built to guide shoppers toward the products in a natural, inviting way.

Alongside this, UI and UX improvements were made across the store, focusing on information organization, visual hierarchy, and clear navigation, making the path to purchase simpler and smoother on both desktop and mobile.

The result is an online store with a more cohesive look and a more enjoyable shopping experience, one that showcases Taju’s collections and helps turn visits into sales.