Website – DACASA
About the project
Dacasa is a personal loan company that wanted a digital presence able to convey trust and make access to credit easier, presenting its terms clearly and transparently. The goal of the project was to build a straightforward, conversion-focused website that guides visitors from their first question all the way to requesting a loan.
The page structure was designed to keep things simple for users: the main loan terms are highlighted, the application process is explained step by step, and calls to action to request credit appear throughout the page. The visual direction aimed for a warm, approachable tone without giving up the credibility the financial sector demands.
One of the project’s highlights is a custom-built loan calculator. Users enter the amount they want and the number of installments and, within seconds, see the value of each installment, calculated from Dacasa’s own rate factors. The tool validates the input and formats amounts in Brazilian currency format, making the simulation fast and transparent. The site was built on WordPress, prioritizing responsiveness and ease of management.
The result is a clear, trustworthy, conversion-oriented website that brings Dacasa closer to its customers, simplifies loan simulation, and makes access to credit easier and safer.